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Monty Apocalypse's avatar

When it comes onto our own words, in the interest of being heard - translating our message to a particular audience is an important skill. Corporate fluff is designed for two purposes - to signal integrity without discernment to the public sphere; and to add a placeholder through novel phrasing in order to mark a box ticked and have a category for it. It is indeed bullshit but bullshit is not precise enough. It's essentially a different language, a branch of semiotics designed for a purpose and then a culture of this commandeering of language. It is a cultural phenomenon: corporate progressivism often in the present age mixed liberally with techno-accelerationism. That is... Homogeneity developed through enclosed job farms led by individuals looking through rose coloured spectacles, after having watched all the futuristic movies in the 80s and believing in them naively like a child. Basically a kind of feudalism that seeks to appease a quality of life spectrum according to democratically aligned meter drunk on robot vodka. How can I word this more simply to my audience? 🙄😂🤔

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David Daintree's avatar

Bravo Steven - a great follow-up.

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